In the race around the magically high range of electric cars, the Audi CEO makes a special statement.
A high range in an electric car is a bit like a night without a curfew. You have no business on the street after nine o’clock anyway, but the freedom that it could possibly be is worth a lot.
The same applies to cars with a high range. In theory, you don’t need much more than 200-300 kilometers on one charge, but having the freedom to make it to Paris without recharging is worth a lot. That’s why Tesla can boast with their 840 km range in the Model S Plaid. Go and beat that, even if there is a good chance that all other brands will do everything they can to match this.
All brands, except Audi, it seems. Markus Duesmann, the brand’s CEO, opens a book about strategy. To open the cards right away: Audi is the brand of the e-tron and e-tron GT, which are around the 490 km range. Duesmann is currently still working to increase that number at some point due to demand on behalf of the buyer. The range of the electric car has made significant strides since almost every EV on the market was designed from the ground up as an EV and thus with planned space for a battery pack. However, Duesmann expects that in the future people will again focus on lower action radii. The explanation behind it is secretly quite logical.
At the moment, getting far on a load has advantages for, for example, preventing range anxiety, but also loading is not as easy and fast as filling up a tank of petrol. That is about to change, says Duesmann. If that is the case, it also makes less difference how far you can get on a tank. Another factor is that batteries are more capable of using less power, for example solid state. Duesmann thinks that at some point a smaller and therefore less heavy battery pack will become more important than an endless range. Most EVs weigh well over two tons, a relatively large proportion of which are the batteries.
Watch the little ones
Moreover, Duesmann thinks that a large range is a perfect fit for the large electric car, but that it is also cause-effect. A larger car means a larger battery pack. People naturally tend towards smaller cars and so the batteries also have to be smaller. They drive more carefully to get the most out of their range and it turns out that 487 kilometers is quite a distance. This also benefits driving behavior. The Lotus strategy, if you will: an Audi e-tron GT is faster than an Elise, but which of the two is better to steer?
Range will therefore decrease again, according to Markus Duesmann. A nice contrary statement. To see to what extent you should fear this, we have already completely empty a number of electric cars. Check out the video below to see how that went with the Volkswagen ID.3, Tesla Model 3, Kia e-Niro and Hyundai Kona Electric:
And the same test but with the slightly larger ID.4, Polestar 2 and Volvo XC40 Recharge P8:
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There is some truth in this. In practice, you can charge more and more on location, making a large battery simply superfluous. 200km is fine.
The only drawback is that a trailer or caravan is becoming increasingly difficult. Especially if you want to go to the South of France by caravan, you need a large battery. Anyway, you used to take a heavier car with a bigger engine, so in that sense there is nothing new under the sun.
The Mazda way, only at Audi does that of course have to be ahead by lagging behind, or what was that motto of theirs again?