Toyota Motor Corporation has registered an interesting logo with the European Union Intellectual Property Office (EUIPO). The logo may belong to a new electrical label that Toyota will carry: BZ.
Toyota has registered a new logo in the European Union. It is not a replacement of the existing Toyota logo. The emblem consists of the letters BZ, which may stand for Beyond Zero, an indication that Toyota is in marketing communications already used to illuminate its electric future. It is quite possible that Toyota makes an electrical label or even a sub-brand from BZ.
Toyota now has big plans in the EV field. At the end of April, the Japanese will present a new electric at the Shanghai Motor Show, which will take place from 21 to 28 April mid-size SUV. It is probably a RAV4-sized electric SUV. The newcomer on the e-TNGA platform is certainly not Toyota’s last EV. In 2019 Techzle could already make sense of the patent plates of a series of new electric models of the brand. Don’t be surprised if those cars are given names like BZ1, BZ2, BZ3. In that case BZ indicates that it is an electric model, the number indicates the positioning of the car in the Toyota range. It will undoubtedly become more clear later this month.