With the Lamborghini Urus Graphite Capsule, the Italians go after the wrong tuners.
The Urus is a great success for Lamborghini. The combination of an SUV coupé that has nothing to do with a Lamborghini from a technical point of view appeals to many people. In terms of appearance (also an important reason to buy a Lambo), the model is ‘in-your-face’. You’ll stand out with it 2,200 kg heavy sample.
You would expect that Lamborghini would come with an extra fast, strong or special version. That will not happen yet. The reason is simple: the model is still selling too well. Only when there is no longer a queue will more flavors come in to rekindle the demand.
Lamborghini Urus Graphite Capsule
Until now Lamborghini has been maximizing profit. In this case they say that they sell as much as possible on options and accessories per unit sold. In this case it is the Lamborghini Urus Graphite Capsule. It is not Lamborghini’s first ‘capsule’.
The brand introduced the ‘Pearl Capsule’ a while ago. Those performances revolved around Urussen in bright colors. Very nice of course, but you are fed up with that after a few days. People just love cool dark ‘colors’ and the Lamborghini Urus Graphite Capsule responds to that. So in a dull color, but still exciting. Or something.
With the Lamborghini Urus Graphite Capsule you can choose from four matte colors (from light to dark): Bianco Monocerus, Grigio Nimbus, Grigio Keres and Nero Noctis. You can combine these colors with brightly colored details.
The spoiler, splitter, side skirts, rim edges and the like are then executed in one of the four contrasting colors: Verde Scandal, Giallo Taurus, Arancio Leonis or Arancio Drype. In this case it was chosen Nero Noctis with Verde Scandal accents with 23 inches Taigeterims on the press photos.
These huge rims are high-gloss black, just like the splitter and other details on this Lamborghini Urus Graphite Capsule. The interior of this individualistic Urus features anodized aluminum and matt carbon.
The upholstery is a combination of leather and Alcantara, of course finished with stitching, belts and other details in the contrasting bright color.
Prices and availability Lamborghini Urus Graphite Capsule
Given the enormous amount of Uruses sold, there will be plenty of prospects to poke for such a car. It is the ideal version for people who want to stand out without being too obvious. Despite the fact that this colorful Urus will also be presented at the Beijing Motor Show 2020, this car is also coming to Europe. The price is 186,134 eurosexcluding all taxes.
VAG sees caps as growth diamonds.