Opel: ‘QR codes instead of model names’

A very happy message from Opel. The brand says it will replace conventional written out model names on its models for QR codes. The Opel Manta GSe Electromod is the first car to debut the so-called iQR code. The Opel Astra is also given such a designation. What day is it tomorrow again?

Opel has a primal electric Manta behind the scenes, laced with modern design elements, a so-called restomod that goes by the name Manta GSe Elektromod. That one-off exercise is the first Opel car to which the brand applies an iQR code. According to Opel, the iQR code is in fact a QR code that can be executed in any conceivable form. In the case of the Manta GSe Elektromod in the form of – you guessed it – the well-known flattened fish that the car shares its name with. According to Opel, the iQR code will replace the regular written out model name in the future. For example, the new Astra, which will debut this year, would also receive such an iQR code.

Whether we should take Opel seriously in this matter? We doubt it. For example, questions immediately arise about the form that, for example, the Astra’s iQR code should take. The legibility of the iQR logo and the disappearance of the marketing-technical advantage make a well-recognizable model name quite an issue. The fact that tomorrow is April 1 and that Opel writes, among other things, that “[…] other road users can easily scan “the iQR code of the new Opel models” with their smartphone and thus contact the driver directly by means of text messages, voicemails and images, “says enough of course. or while driving with the smartphone in your hand Scanning Opeles does not seem beneficial to anyone.

It all produces creative writing from Opel’s marketing department. For example, the iQR code is said to have been developed by ‘Opel’s Chief Graphic Designer iQR codes Hara Masahiro Junior II’, a so-called descendant of the inventor of the QR codes. In addition, you could contact the driver when “[…] someone gives the other right of way or just wants to say how stylish he or she thinks the Opel with the cool iQR code design is. “In addition, the iQR code could store payment information. be able to debit money from the owner’s account. “

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