Rolls-Royce is among the “people” with this Cullinan

Rolls-Royce Cullinan Black Badge

Rolls-Royce has come up with a gift, but also a striking campaign, to promote the Cullinan Black Badge.

You may know that embarrassing feeling when your father starts doing fun in front of your friends. The only thing you think is “Dad, do it normally”, but you smile with a friendly nod. That feeling comes up a bit with this action from Rolls-Royce North America.

Rolls-Royce Cullinan Black Badge

A few years ago Rolls-Royce introduced the Black Badge label. With the introduction it already became clear that Rolls was focusing on a different and new audience in comparison with the traditional clientele. The brand does it all over again with the new Cullinan Black Badge.

Rolls-Royce Cullinan Black Badge

Next month Rolls-Royce Motor Cars Beverly Hills will have an exhibition where this special photo series will be central. What you see is a Cullinan Black Badge, captured by photographer Mark Riccioni in circumstances that you don’t easily associate with a brand like Rolls-Royce. The photos were taken in and around Los Angeles, California. They show the Cullinan in combination with the local car culture. Think lowriders and bikers.

Rolls-Royce Cullinan Black Badge

The Cullinan Black Badge in question is uniquely specified for the promo. In the back is a DJI Mavic Mini drone, a 12.9-inch Apple iPad Pro, a 16-inch Apple MacBook Pro, a Sennheiser PXC550 MkII noise-canceling headset, Persol PO3225-S sunglasses and Supreme clothing. It is obvious that the brand does not focus on old British men with big bank accounts, but in this case (young) guests with big bank accounts or a rich dad who wants to find out something nice for the Sweet 16 from son or daughter.

Reactions

  1. Dutch drifting says

    Yes, if you come to a meeting in a Cullinan there is really no one who takes you seriously …

    • e550 says

      @dutchdriftking: wonderful that Dutch mentality. People can’t have it better than you …

      1+
    • Monaco says

      @dutchdriftking: Why wouldn’t you be taken seriously if you can buy a car of half a million?

  2. emping says

    Will work pretty well in America. Smart move.

  3. raoufff says

    And where are you going to hide your stash in your Cullinan?

  4. olivier420 says

    Persol sunglasses. Nice man. I think that the 3225 is only a bit moderate.

.

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