Smartphone giant Xiaomi is busy setting up an automotive branch. Until now, no concrete goals were known, but now that is about to change. Xiaomi is also said to be on the verge of acquiring Borgward’s manufacturing facilities.
At the beginning of this month, it became clear that the Chinese tech company Xiaomi wants to market electric cars under the name Xiaomi EV. It is the umpteenth smartphone manufacturer in a short time that makes a foray into the car industry. Xiaomi is a large party and invests converted €8.5 billion in Xiaomi EV, which currently has about 300 employees. Concrete plans were not yet known, but now it appears according to Cnevpost.com that Xiaomi wants to launch the first model in 2023 and is about to make a deal with Borgward. It would like to take over Borgward’s production facilities in China to build its own models.
We have known Borgward here in Europe for decades, at least the name. The German brand went defunct in 1963 and revived in 2008 with the help of the Chinese BAIC. It has not been a real success for the time being and the last concrete sign of life that we received from Borgward dates from 2019. According to Borgward Group – or rather the Foton Motor operating under BAIC – Cnevpost.com therefore open to sale of the production facilities in China and that is where Xiaomi EV comes into play.
It is not yet clear whether Xiaomi also wants to do something with the Borgward brand and the models or whether it is purely out at the production locations. The second seems more plausible. Xiaomi reportedly wants to focus purely on electric mobility with a leading role for autonomous driving. The Borgward models (the BX7, BX6, BX5 and BX3) have nothing to do with this. As mentioned, it seems that we can expect the first Xiaomi EV in 2023. After that, a new model would follow each year until 2026.
Pictured: Borgward BX7.