The technology company SharkNinja today announces no fewer than 20 new innovative products. The company is also launching Shark’s new FlexBreeze Fan and also Ninja’s new FrostVault Cooler range.
SharkNinja today announces the 2024 product line-up with 20 new products entering the European market in 2024. In addition, the company is making its first European foray into new product categories with the introduction of Shark’s new FlexBreeze Fan, as well as Ninja’s new FrostVault Cooler range.
Shark Clean, Shark Beauty, Ninja Kitchen and Ninja Outdoor
In 2024, the four different brands Shark Clean, Shark Beauty, Ninja Kitchen and Ninja Outdoor will release 20 new products on the European market. With its new Shark FlexBreeze Fan, the company plans to launch a new outdoor cooling category – responding to the consumer need to spend more time outdoors. It also introduces the Ninja FrostVault Cooler range, and within the air purification category, introduces the new NeverChange (up to max. 5 years*) air purifiers throughout Europe. In addition, the company has upgraded the UK’s best-selling air fryer to the new range of Double Stack Air Fryers, which cook double the amount of food without taking up precious counter space.
Seven new Shark products
All in all, SharkNinja announces seven new Shark products launching in Europe this year. The company is also expanding its home environment and robotic, wet and dry range and welcomes a new addition to its hair care range.
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New additions to the Shark Clean range ensure spotless homes, including:
• Shark Matrix Robot, a powerful cleaning device that combines impressive suction and sonic mopping;
• Shark StainStriker Pet Stain & Spot Cleaner, a lightweight that instantly removes stains and odors with 20x more stain power;
• Shark HydroVac, a three-in-one hard floor cleaner that vacuums, mops and cleans itself;
• Shark Steam & Scrub mop with Steam Blaster technology.
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Shark Beauty introduces its Shark SmoothStyle in Europe. The popular hair tool is designed to shape and smooth hair using advanced heated comb technology.
13 new Ninja products
SharkNinja also confirms that Ninja will introduce 13 new products in 2024 to expand its range. Ninja Outdoor introduces:
• Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, which the company claims is the most advanced grill and outdoor smoker;
• Ninja PROCHEF Connected Thermometer, a new smart culinary tool set to simplify the cooking experience and deliver perfect results every time.
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Ninja Kitchen
The Ninja Kitchen range is also expanding in 2024, including:
• Ninja CREAMi DELUXE Ice Cream & Frozen Drink Maker, a new breakthrough consumer CREAMi model with four new features – the successor to the Ninja CREAMi that went viral on TikTok;
• Ninja Ceramic Cookware range, which provides long-lasting non-stick performance;
• Ninja Detect Duo Power Blender Pro, the smartest blender yet in Europe;
• Ninja Combi Multi-Cooker, Oven & Air Fryer, expanding its quick-cooking range.
*NeverChange filtration: HEPA filtration that does not need to be replaced for up to 5 years
