Apple has invited the media to a special event on March 4. This press event could kick off a new series of Apple products for 2026. Apple is expected to unveil the new iPhone 17e and introduce the M5 series for the MacBook Air and MacBook Pro. An affordable MacBook model is also expected.
The press presentation will take place at 3:00 PM Dutch time and in this case will not be broadcast live. It is expected that Apple will release press releases on their website during this event to inform everyone about the new announcements. Invited media will then have the opportunity to try out any new products immediately.
Special Apple Experience on March 4
The company invites the press for this ‘special Apple Experience’ in New York, instead of a standard Apple event. At the same time, Apple has also announced local editions in Shanghai and London at the same time for European and Asian press. This event deviates from the usual keynote style and hints at a unique presentation.
What to expect
It seems almost certain that Apple will unveil the new iPhone 17e at this special meeting, as well as the M5 series for the MacBook Air and MacBook Pro. An affordable MacBook model with an iPhone chip is also expected. In addition, Apple may be able to introduce the press to Gemini in Apple Intelligence.
Given the special method of announcement, it is possible that it does not concern a traditional press presentation, but rather other news-related topics. Apple will celebrate its 50th anniversary on April 1, and there are rumors that Tim Cook may be considering leaving his position as Apple’s CEO. For now, we’ll just have to wait and see what Apple has in store for us on March 4.
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