Apple CEO Tim Cook has hinted at on social media to an exciting week full of announcements. “A big week ahead. It all starts Monday morning! #AppleLaunch,” his post reads, accompanied by a teaser video of a hand forming the Apple logo.
The launch follows invitations to an ‘Apple Experience’ on Wednesday, March 4 in New York, London and Shanghai, where journalists will likely be able to test the products hands-on.
Teaser by Tim Cook
Tim Cook’s post “A big week ahead. It all starts Monday morning! #AppleLaunch” refers to a series of Apple announcements taking place on Monday, March 2, 2026 in the US in the morning, which due to time zone differences in the Netherlands will end up on Monday afternoon. This marks the start of a “busy week” with several product launches, Cook said.
This indicates that Apple will launch several products via press release starting Monday afternoon, as they have done many times in the past. On Wednesday, the invited press will probably have the opportunity to view the products, test them and more.
Expected products and planning
Analysts expect at least five new products between Monday, March 2 and Wednesday, March 4, via press releases and videos rather than a major keynote event. The menu includes an affordable MacBook with A18 Pro chip and colorful options, the iPhone 17e with A19 chip and MagSafe, an iPad Air with M4 chip, a new entry-level iPad and possibly MacBook Pro models with M5 Pro/Max.
Additional rumors point to a new MacBook Air with M4 chip, new Studio Display or even Apple TV or HomePod updates, focusing on Apple Intelligence support.