Three forms of marketing you can invest in

As a company, you naturally want more conversion, brand awareness or higher turnover. This can be done through marketing and there are different types of marketing that you can use to introduce your product to a target group. In this blog we will explain three of them, and explain what these forms of marketing can mean for your company. So read on quickly!

1. SEO Optimization
A good way to reach many potential customers is through SEO Optimization. This allows you to adjust your website in such a way that it ranks higher in Google’s search results. This is very useful, because anyone who searches for your product will be introduced to your company. In principle, this form of marketing does not involve any costs, since you can perform it completely yourself. Make sure that your website meets the requirements that Google sets to end up high in these search results, such as user-friendliness and the correct use of language.

2. Social Media Marketing
Would you like to introduce people to your product or service, but also to your company and who you are? Then social media marketing is a very suitable form of marketing. Here you can easily promote products, but also show the face behind the product. In social media marketing it is important that you take your tone of voice into account: how do your followers want to be addressed? Social media marketing is very effective because you know for sure that the people you address are interested in your product. They already follow you.

3. Guerilla Marketing
Do you want to provide a one-off shock to put your product or service on the map? Guerilla marketing is perfect for you then! With guerilla marketing you ensure a one-off action that will surprise people. The goal of guerilla marketing is to provide free publicity by going viral. This is of course easier said than done, but if you can successfully use guerilla marketing, it can be a very effective form of marketing.

Traffic Today
It can be difficult to execute every form of marketing equally successfully. It can therefore be a good idea to call in an online marketing agency such as Traffic Today. They have the right knowledge and experience to take your company to a higher online level and are happy to help you make this step successful.

This article was produced in collaboration with Traffic Today