The Samsung lifestyle TV The Frame is central to the NFT gallery in the star restaurant Beluga in Maastricht. It showcases world-famous NFT artworks by Beeple, Mad Dog Jones and Trevos Scott. If you visit the gallery, you will also receive an NFT as a gift.

The European Fine Art Fair (TEFAF), an annual art and antiques fair, will take place in Maastricht from 24 to 30 June. With The Frame, Samsung has been showing for years how technology and art reinforce each other and that is why Samsung is responding to this by exhibiting NFT artworks in restaurant Beluga in Maastricht. That happens on The Frame, a beautiful lifestyle TV that is an asset to any living room. The exhibition takes place simultaneously with the TEFAF and the NFT-Galerie in Beluga is accessible free of charge on all days from 3:00 PM to 6:00 PM.

The Frame and NFT art
“At a time when Maastricht is dominated by art, we draw attention to NFT art in Maastricht restaurant Beluga,” says Tonnie van Schijndel, Senior Marketing Manager TV & Audio of Samsung Benelux. “Of course we do that at The Frame. Through The Frame Art Store you have access to the most appealing works of art, designs and photography from world history. Numerous NFTs will be added to the gallery during the exhibition.”
During the exhibition, restaurant Beluga not only shows NFTs, visitors are also introduced to all the ins and outs of the phenomenon. This way you will learn more about the technology, how it works and the possibilities. The NFT Gallery showcases all artwork on Samsung’s The Frame TVs. The artworks can be seen through the Nifty Gateway NFT app. The NFT gallery is created in collaboration with Blockchain Netherlands Foundation, the largest industry ecosystem in the Netherlands. You can also purchase NFTs and everyone who visits the gallery in Beluga will receive an NFT as a gift.

Samsung The Frame