The Apple Back to School campaign 2024 is a fact again. From July 3 to October 21, 2024, as a student (who is eligible for an educational discount) you will receive an Apple gift card when purchasing an iPad or Mac. Of course, you will also receive the regular student discount on the products and a 20% discount on AppleCare+.
When you purchase an eligible Mac or iPad through the online Apple Store for Education, you will automatically receive an Apple Gift Card worth €140 or €900 towards your next purchase in the Netherlands. In Belgium, you have the option to add free AirPods to your cart. You can also visit an Apple Store for the promotion.
AirPods with purchase of a Mac or iPad
When you buy a new Mac or iPad, as a student in the Netherlands you will receive a gift card for your next purchase. You can use this for physical products, but also in the App Store for subscriptions, for example. In Belgium, the promotion works differently and you will receive a free set of AirPods 3rd generation. If you prefer the AirPods Pro, you can pay extra for this. An overview:
Participating products Back to School 2024
- 13-inch MacBook Air with M2 or M3 chip ▸ €140 gift card
- 15-inch MacBook Air with M3 chip ▸ €140 gift card
- 13-inch MacBook Pro with M3 chip ▸ €140 gift card
- 14-inch MacBook Pro M3 Pro/Max chip ▸ €140 gift card
- 16-inch MacBook Pro M3 Pro/Max chip ▸ €140 gift card
- iMac with M3 chip ▸ €140 gift card
- Mac mini 2023 ▸ €90 gift card
- iPad Air with M2 chip ▸ €90 gift card
- iPad Pro with M4 chip ▸ €90 gift card
Free AirPods or Pencil in Belgium
If you buy the above products in Belgium, you will not receive a gift card, but an Apple product with your order.
- 13-inch MacBook Air with M2 or M3 chip ▸ free AirPods 3 or pay extra for AirPods Pro or AirPods Max
- 15-inch MacBook Air with M3 chip ▸ free AirPods 3 or pay extra for AirPods Pro or AirPods Max
- 13-inch MacBook Pro with M3 chip ▸ free AirPods 3 or pay extra for AirPods Pro or AirPods Max
- 14-inch MacBook Pro M3 Pro/Max chip ▸free AirPods 3 or pay extra for AirPods Pro or AirPods Max
- 16-inch MacBook Pro M3 Pro/Max chip ▸ free AirPods 3 or pay extra for AirPods Pro or AirPods Max
- iMac with M3 chip ▸ free AirPods 3 or pay extra for AirPods Pro or AirPods Max
- Mac mini 2023 ▸ free AirPods 2nd generation or pay extra for AirPods 3, AirPods Pro or AirPods Max
- iPad Air with M2 chip ▸ Apple Pencil with USB-C or Apple Pencil Pro (choose your own)
- iPad Pro with M4 chip ▸ Apple Pencil with USB-C or Apple Pencil Pro (choose your own)
NB! Only When purchasing the above participating products, you are eligible for the free gift card or AirPods. The other models are excluded from this special promotion.
For students and teachers only
Unfortunately, only students and teachers can use the education Apple Store and this promotion. This means that only teachers, staff, students and parents are eligible. This includes all employees of public and private educational institutions in the Netherlands and students who are currently studying at, or have been admitted to, an institution for further education in the Netherlands. Parents who are making a purchase on behalf of their child who is studying at or has been admitted to a public or private institution for further education in the Netherlands are also eligible.
Special Back To School 2024 page
On the special Back To School page from Apple you can get all conditions to view the Dutch Store click here for the Belgian conditions. The Apple Back to School promotion is available through the Apple Store for Students online and in physical Apple Stores.
Extra discount on other websites
Other web shops also have some products on sale or sell them cheaper as standard. In addition, good example is followed, and this summer various web shops will also give extra discount on their products on the occasion of the new school year. For example, many products are on sale at various web shops such as Coolblue, Bol.com, YourMacStore, Amazon, MediaMarkt, Paradigit and Yorcom.