On October 20, the new name of the Philips gaming monitors and accessories was unveiled. Read in this article why the name Evnia was chosen.
PC-Active was present yesterday at the presentation of the new Philips gaming monitors and accessories and the name for this: Evnia. During the presentation it was explained why this name was chosen. If you want information about the new Evnia products, click here.
One vote for everyone
The word Evnia (Greek: Εύνοια) is made up of eu (good) and nous (mind), which literally means “good mind” and “smart thinking”. Evnia is used as a word to show interest in supporting and protecting someone or something. It is often used in the context of luck. Anyone can be a gamer and Evnia, true to the name, supports the fun of gaming for everyone.
The definition of a typical gamer is more diverse than ever, but the stereotype that gaming is just for teens is still the norm. The need for a welcoming community required a brand that every gamer could embrace, making them feel truly part of the group.
Accessible
Stefan Sommer also spoke as head of marketing, after which his colleague Xeni Bairaktari took over. “Philips Monitors believes that the joy of gaming should be accessible to everyone. Our goal for Evnia is to provide today’s gamers, in all their diversity, with the monitors and accessories they need to get the most out of every gaming session, be it performance, graphics or overall user experience. True to its name, Evnia encourages gamers to bring their most authentic selves to their sessions and reconnect with the original purpose of gaming, said Xeni Bairaktari, Global Marketing Lead and Senior Brand Manager EU at MMD Monitors & Display.
The Evnia range reflects his mantra: “Reinvent the rules”. Far from the well-known gaming stereotype, Evnia adds freshness, premium and elegance to the mix. From product lines to Ambiglow lamps, it prioritizes emotional benefits and technical benefits. The sophisticated design fits into any environment and is a perfect addition to the decor of a casual gamer lounge or a good PC gaming setup.
More information about the Philips Evnia range: https://www.evnia.philips
