How music in toy advertising shapes gender stereotypes

How music in toy advertising shapes gender stereotypes

Stereotypical colors and toys reinforce traditional role models in children. The same applies to the music used to advertise such toys. © YakobchukOlena/ iStovk

Dolls for girls, cars for boys: children are confronted with gender stereotypes from an early age. Advertising emphasizes this allocation, for example by designing products for girls in pink and depicting children of the “appropriate” gender with the product. A study now shows that even the music in commercials influences the distribution of roles

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