Philips Ambilight TV will release many new affordable to Premium OLED televisions in 2025. In addition, you also have a choice of images and technologies, including AI in image and sound. Read here about the Philips OLED810, OLED760, MLED950, MLED910 and the QLED Philips Pus9000 (The One).

Philips has been a familiar name in the field of televisions for many decades. Under the name Ambilight TV, the most important TVs are currently presented in Barcelona for 2025. For example, affordable to Premium OLED TVs, Quantum Dot in Mini-LED and DLED are shown. Here you will find an overview, where information about the top models Philips OLED+950 and the Philips OLED+910 have already been published on pcactive.nl. There is also an extensive article about AI, Moments App, Ambilight Options and Gamebar in Philips Ambilight TVs in 2025.

• The Philips OLED+950 is the top model of the Ambilight TV models and is launched in September in the image formats 65 inch and 77 inches.

• The second model within the award -winning OLED+ series is the Philips OLED+ 910 that will be available from June in the image formats 55 inch, 65 inch and 77 inches.

• Read more about the Philips OLED810, OLED760, MLED950, MLED910 and the QLED Philips Pus9000 (The One).

• Philips televisions with Titan OS Smart TV have the improved game bar 2.0 and offer access to Blacknut and Boosteroid Cloud Gaming. The cloud gaming platforms give access to games via streaming, without a powerful console or gaming PC.

• All Philips TVs from the 2025 Range are equipped with the new Moments app, with which you can easily transfer photos from mobile devices to the TV at home, including effects.

• Philips comes into the picture with a lot of artificial intelligence, ambilight effect and sound. Intellisound-engine uses AI to automatically apply sound profiles based on the content.

Philips OLED810 Ambilight TV
The Philips OLED810 combines three-sided Ambilight technology, beautiful image quality and striking audio performance and is launched in June of this year in the image sizes 42 “, 48”, 55 “, 65” and 77 “. The 8-series has the new Oled_ex panel With a peak clearance of 1500 Nits (for 55 “, 65” and 77 “). The design again comes from the Amsterdam design team, minimalist and equipped with turning poach. The 8-series OLED contains good image processing technology with the award-winning 9th generation P5 AI processor, developed by the experts in their own Innovation Center in Ghent.
The 9th generation P5 AI contains adaptive intelligence that AI uses for content classification with machine learning and deep learning. The system uses extra data, such as in-frame analyzes, meta-data, environment sensors and big data, to further optimize image quality. This ensures that every type of content (such as films, sports, games, or streaming) is always displayed in the best possible way.
A new ‘AI Adaptive Gamut Enhancer’ improves colors for REC.709 sources, so that the wider color reproduction of the panel is fully utilized, without having to influence skin tones (Skin Tons). Users can set the level of intensity themselves and choose between natural, balanced and lively color modes.
Personalized gaming remains an important focus for Philips. For gamers, the OLED810 and many other Ambilight TVs offers a updated Gamebar 2.0. Gamers can also save settings and preferences per game under a special profile. The TV then detects the next time that the same game is played and automatically selects the existing profile and accompanying settings.
In terms of audio, the OLED810 is equipped with an integrated 70W 2.1 sound system (50W for 42 “), with a subwoofer and four passive radiators.
In the field of European design, the Philips OLED810 has a minimalist design with an ultra -thin, black metal edge and a central, metal swivel in a satin chrome finish. Metal feet, finished in a satin chrome shine, can be seen on the 77 “model.

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Philips OLED810 820 42 48 55 65 Ambilight TV

Philips OLED760 Ambilight TV
The Philips OLED700 series was popular and successful in 2024 thanks to the beautiful image quality, good sound and the experience of Ambilight. Also in 2025 Philips will offer this series at a very competitive price, although the prices of all televisions will only be announced later.
The OLED760 is launched in May in screen sizes 48 “, 55”, 65 “and 77” and has an OLED_EX panel (with a peak light yield of 1000 nits), good 7th generation of the P5 AI processor and three-sided ambilight. The TV runs on the Titan OS Smart TV Platform.
The 7th generation P5 AI is provided with an update with the new AI Adaptive Intelligence and AI Adaptive Gamut Enhancer functions. The OLED is equipped with the Intellisound engine that uses AI to detect the type of content and applies the desired sound profiles for each type of content.
The latest version of the Smart TV Platform Titan OS contains the improved Game Bar 2.0 and comes with access to the Cloud Gaming services Blacknut and Boosteroid. The OLED760 supports Freesync Premium and has four HDMI inputs, all with full bandwidth-48 kHz and 120 Hz-for a smooth and fast connection.
The OLED760 has a minimalist design with an ultra -thin, black metal edge and slender, metal feet in a satin chrome gloss finish.

The Xtra – Philips MLED950 Ambilight TV
Also in 2025 the Philips Ambilight TV Range offers various QD mini-LED options. The QD mini LED models are positioned above the Premium DLED sets (such as The One) and just below the 7-series OLED.
The Philips MLED950 called ‘The Xtra’ is launched in September in the image sizes 65 “and 75” and offers excellent performance thanks to the addition of the 7th generation AI P5 processor in combination with a top quality 144Hz 98% DCI WCG panel. The Xtra thus supplies an impressive peak light yield of 1200 Nits.
The 7th generation P5 AI image processor is provided with an update with new features such as the new AI Adaptive Intelligence and AI Adaptive Gamut Enhancer functions.
The Ambilight Plus system developed in Ghent also ensures a fine viewing experience and was used earlier in the Premium OLED+ Range of 2024. Multiple dome-shaped lenses have been added to the individual color LEDs mounted on the back. As a result, Ambilight Plus movements within the image on the screen can follow and project extra accurately.
The number of LED zones has also been increased to 192 to create an extra dynamic halo of light with a higher resolution. Because of this construction, Ambilight Plus can project up to four different halos on different depths for a multidimensional effect. Consumers can choose from different modes via the Ambilight menu and switch between Ambilight Plus and the more traditional experiences.
This QD mini-LED series also runs on the Titan OS Smart TV platform, including Game Bar 2.0 and gives access to Blacknut and Boosteroid Cloudgamingvices. The MLED950 supports Freesync Premium Pro and has four HDMI inputs with full bandwidth (48 and 144 Hz).
In the field of sound quality, the MLED950 series offers excellent specifications with a 60 W, 4.1 sound system, with two downwards and two drivers-oriented plus a subwoofer mounted at the back.
The slender design has an extra narrow metal frame with a thin brushed strip at the bottom of the screen in a satin chrome gloss finish that fits the central and rotating base. The 77 ”version of the MLED950 has feet in satin chrome.

Philips MLED910 Ambilight TV
The MLED910 will be launched in May in screen sizes of 55 “, 65”, 75 “and 85” and the combination of a P5 processor, a 144Hz WCG panel (93% DCI, 1000 Nits peak brightness) and three-sided Ambilight makes this TV A great choice.
The TV is equipped with the latest Quantum DOT panel technology for an improved color range and accuracy and an increased brightness. Within the Range of Philips Ambilight TV, it is widely used on Quatum DOT technology with both models in the mini-LED and DLED segment.
The sound quality varies per image format (40W 4.0 system for 55 “and 65”, 50W 2.1 system for 75 “and 85”) and offers a striking audio experience partly due to the AI ​​Intellisound-engine.
The MLED910 also has the latest version of the Titan OS, including Game Bar 2.0 and offers access to Blacknut and Boosteroid CloudgamingEmservices. The MLED910 supports Freesync Premium and has four HDMI inputs with full bandwidth (48 – 144 Hz).
The Philips MLED910 has an extra narrow frame with a thin strip over the bottom of the screen in a black gloss finish that matches the elegant feet.

Philips Pus9000 Ambilight TV – ‘The One’
With the Philips Pus9000, the popular concept of ‘The One’ continues in 2025. The TV offers performance and most important functions of a more high-end TV, at a competitive middle class price. With The One, Philips offers consumer a ‘futureproof’ QLED TV thanks to support for the latest technologies, such as HDMI 2.1, Cloud Gaming and AI-controlled image and sound optimization.
The PUS9000 QLED series is launched in April and is available in screen sizes 43 “50”, 55, 65 “, 75” and 85 “.
According to Philips, the excellent TV image quality within the price range is guaranteed by the combination of a P5 processor with a high-quality 144Hz WCG LCD QD panel. The TV with turning poach has a three-sided version of the Ambilight system.
The sound quality is excellent within the price category thanks to the new AI functionalities of the Intellisound engine. The 43 “model offers a 20W 2.0 system, the 50”, 55 “& 65” sets have a 40W 4.0 system, while the 75 “and 85” sets 50W 2.1 systems contain.
The PUS9000 series has the latest version of the Titan OS Platfom, including Game Bar 2.0 and gives access to Blacknut and Boosteroid Cloud Gaming Services. The One supports Freesync Premium and has four HDMI inputs with bandwidth 48 /144 Hz.
The Amsterdam Design Office design team has opted for a minimal border and a narrow strip at the bottom of the screen that are finished in Metal Gray. The TV is equipped with a central, rotating base. The 75 ”and 85” versions have narrow, small metal feet with a bronze finish.

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The One Ambilight TV Philips Pus 9000 9010 43 50 55 65

Prices and availability
Each model indicates which month they are expected in. The price will be announced by that time, of course Philips TV looks at the competition.