The news is always thundering and journalists often work under time pressure. This ensures that there is less and less room for analysis and background pieces. Sift wants to solve that problem.
Sift: The Correspondent, but in English
The new app does not tell the latest news, but the story behind it. When the newspapers talk about a possible firearms ban in America, Sift dives into the archives to explain how the current situation came about. Experts are then brought in and the comparison with other countries is made.
Sift is therefore classified according to themes, such as immigration, weapons and climate, instead of typical newspaper sections such as domestic and general. The app has a fresh, modern design that highlights the story from all sides.
The pages are provided with tables, statistics and regularly your own knowledge about a subject is tested with a quiz. The language is also accessible and if you want to delve deeper into something, you can immediately use the source.
In this way Sift tells stories in its own way without being distracted by loud titles or advertisements. There are currently eight stories in the app, but new topics are constantly being added. You will never find breaking news there.
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Not cheap
Sift is entirely in English and is made by a group of (mainly) American journalists. The stories therefore often cite examples from the United States.
The news app shows no ads. Sift also does not monitor you and an account is not necessary. The service therefore resembles the Dutch The Correspondent, which also makes back stories about the news.
To make money anyway, Sift is anything but cheap. A six-month subscription costs 21.95 euros. Thanks to the seven-day free trial, you can see if you like the app.