From today it is possible to set your own filters for a specific area with Snapchat. That costs from 6.99 euros.
Snapchat geofilters
Setting up your own geofilters on Snapchat has been possible for a year and a half in the United States, the United Kingdom and Canada. Now the position is finally in the Netherlands, parent company Snap announced on Tuesday.
Personal geofilters allow users to design their own filter and set it in a specific area. People present within that area can share photos and videos with that unique filter. According to Snapchat, this is especially nice during events such as weddings and other parties. It also offers opportunities for festivals or for companies that want to impress with their own filter.
Such a filter does cost money. Prices start from 6.99 euros, but are determined depending on the size of the area. That area can be from 1800 square meters to 450,000 square meters. The duration of the filter also influences the price. One day is required to submit the filter. Snapchat will then assess whether it fits within the rules.
That is how it works
How to purchase and set up a geofilter on Snapchat.
- Open Snapchat;
- Tap your Bitmoji in the top left corner;
- Choose the gear icon for the settings;
- Tap on ‘Geofilters on demand’;
- Design the filter;
- Choose where and when the geofilter should appear;
- Pay via in-app purchases;
- Send to Snapchat.
Some figures
Snapchat says it now has 173 million users worldwide, of which 57 million in Europe. On average, they use Snapchat for half an hour a day with about 18 visits a day. More than half (60 percent) sends a photo or video every day and all in all, three billion Snaps are sent every day. In addition, more than a billion Snaps with geofilters are viewed every day.
→ Download Snapchat from the App Store (Free)
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