Yesterday Apple held a special online event in which they have unveiled some new products. The most important announcement was of course the iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max.
The Apple Watch Ultra 3, Apple Watch Series 11 and AirPods Pro 3rd generation also stole the show. In addition, the Apple Watch SE and Airtag was also renewed. Apple also announced the release date for IOS 26 and iPados 26, among others. In this summary we briefly list all the facts and we report the most striking changes to the Online Apple Store. For example, some new products have been added.
Overview announcements AWE dropping event

iPhone Air is Apple’s thinnest iPhone ever!
Tuesday, September 9 • Wesley FabryApple has announced the much-discussed iPhone Air, an ultra-thin addition to the iPhone series that replaces the Plus model. This model is particularly striking due to its slim design of only 5.64 millimeters thick, making it the thinnest iPhone ever, and has a 6.5-inch OLED screen with 120Hz promotion technology.
This iPhone is packed with new techniques and is mainly focused on users who value a minimalist and light device. In addition to the striking design, the iPhone Air is equipped with the powerful A19 chip, a single 48-megapixel wide-angle camera and support for ESIM only.
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iPhone 17 Pro (Max): Strikingly new design with renewed camera system and more
Tuesday, September 9 • Wesley FabryApple has announced the iPhone 17 Pro and iPhone 17 Pro Max, which mainly excel with their strikingly new design and powerful hardware upgrades. Both models have an A19 Pro chip, C1x modem for 5G and Apple’s own N1 WiFi and Bluetooth chip.
The design has been revised with a full aluminum housing and a wider camera island that is now just as wide as the smartphone itself. There are significant improvements in the camera area: the PRO models have three 48-megapixel cameras, including a new telephoto lens with 48 megapixels that can zoom in up to 8x without loss of quality. We list the most important innovations.
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iPhone 17 makes promotion with new display, center internship camera and more
Tuesday, September 9 • Wesley FabryApple has unveiled its new smartphones and the iPhone 17 uses promotion for the first time and is getting closer to the Pro. The innovations are mainly aimed at small improvements, where the new display and the Center Stage Camera are highlight. Those who really want innovation should look better at the iPhone 17 Air.
Functionally, the iPhone 17 mainly offers a slightly faster chip and a better selfie camera. For the first time, a non-Pro model has a 120Hz display, and also contains the promotion technology with always-on-screen. We list the most important innovations for the iPhone 17 for you.
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Apple Watch Ultra 3: wide -angle display, 5G, satellite communication, 42 hours battery life and more
Tuesday, September 9 • Wesley FabryLast year the Apple Watch Ultra was not renewed by Apple, but that is now changing. With the Apple Watch Ultra 3rd generation, Apple now also brings the LTPO3 Retina display OLED-Woothoek display to the Ultra.
The Ultra 3 has a new S10 chip that is faster and energy efficient and now also contains support for 5G and messages via satellite. Furthermore, a number of new health functions have been added and fast charging has been added. Time for an overview.
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Small update for Apple Watch Series 11
Tuesday, September 9 • Wesley FabryApple has announced the Apple Watch Series 11, with improvements in performance and ease of use. The series 11 retains the powerful S10 chip that is still super fast and more energy efficient. In addition, the series 11 now also offers support for 5G.
The update for the Apple Watch Series 11 remains limited, because Apple already introduced a completely new design last year with the series 10. As a result, this generation focuses primarily on internal improvements instead of large external innovations.
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Apple Watch SE 3rd generation with always-on-screen and faster chip
Wednesday, September 10 • Wesley FabryApple has announced the new Apple Watch SE of the 3rd generation. The previous model was available since 2022 and ready for an update. The SE has received a surprising upgrade with, among other things, an always-on-screen. Nevertheless, the Apple Watch SE (3rd generation) remains the entry option within the range.
In addition, the watch makes a big jump in performance thanks to the new S10 chip. As a result, the SE 3 has a few new health options including sleep apneum reports. Time for an overview.
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AirPods Pro 3rd generation: adapted design, improved sound quality and heart rate monitor
Tuesday, September 9 • Wesley FabryApple has announced the AirPods Pro 3rd generation. These have a renewed design with slimmer earplugs and a more compact charging case. They are equipped with the new H3 chip, which ensures improved audio quality and a more powerful active noise reduction, which blocks environmental sounds even more effectively.
In addition, the AirPods Pro 3 offer advanced health functions, such as a built -in heart rate monitor. Thanks to the addition of the second generation Ultra Wideband chip you can find the charging case even more accurately via the search Mijn-app.
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Software updates

Release date of iOS 26, iPados 26, MacOS Tahoe and Watchos 26
Tuesday, September 9 • Wesley FabryJust like every year, Apple is releasing a large software update this fall for all their important devices, including the iPhone, iPad, Mac, Apple TV and Apple Watch. During the WWDC 2025, Apple introduced us to iOS 26, iPados 26, Macos Tahoe, TVOS 26 and Watchos 26, but when are these updates available?
During the iPhone 17 event, Apple also announced when we can install these updates. We don’t have to wait a long time, because the first versions will appear next week for iPhone, iPad and Apple Watch.
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Other announcements and changes