Although the iPhone gets better every year, it has not really changed for years – something that according to Tim Cook will be different in the future.
iPhone is getting completely different
The basic design of the iPhone has been more or less the same for years. Improvements have been implemented, but you can’t really call them innovative. According to Tim Cook, that will be completely different in the coming years and there is a lot of innovation ahead.
Apple recently announced the last quarterly figures: a turnover of more than 124 billion dollars. Nevertheless, the sale of the iPhone was a disappointment earlier during the holidays. A great mistake in China, possibly due to the absence of AI, raised the sale of the iPhone 16. The iPhone 15 did better in most markets.
Nevertheless, according to CEO Tim Cook, the future of the iPhone looks rosy.
He says about it:
There’s a lot more to come and I could not feel more more optistic about our product pipeline … there’s a lot of innovation left on the smartphone.
(There is still a lot to come and I am very optimistic about our product pipeline … There is still a lot of innovation in the smartphone.)
Although Cook is always very positive when he speaks in public, his words also confirm various rumors and reports that indicate that the iPhone is on the eve of a new wave of hardware innovation.
A new wave of hardware innovation
In October Senior Vice President of Hardware Engineering John Ternus said that the new iPhones are the most ambitious in the history of the product. Although Apple always works for years ahead of new models, two versions are coming in the relatively short term that he may refer to.
Later this year Apple introduces the 17 Air, with an ultra -thin design and a new screen format. In addition, we expect the first foldable iPhone next year. This will get one foldable design from top to bottom, such as the Samsung Galaxy Z Flip 6. We are very curious what even more Apple has in store for the iPhone. If more is known about this, you will of course read it immediately iPhoned.
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