A new spring means new watches! The watch trends for spring 2024 are mainly cheerful. Soft pastel colors, digital retro watches and a reunion with well-known comic and cartoon characters. Just like in the previous season, the watch trends for women and men run parallel. More and more watches are coming onto the market with an integrated strap that can be worn by both women and men.
The most important watch trend this spring: watches with an integrated steel strap
What started with the reintroduction of the Tissot PRX in 2020 has now become a sustainable trend: watches with an integrated steel strap. This means: a watch where it appears as if the steel strap is part of the case. This type of case and strap first became popular in the 1970s and is currently a real hype.
Other well-known examples of this type of watch are the Maurice Lacroix Aikon line and the very popular Citizen Tsuyosa series. This last collection will be supplemented in 2024 with new color variants especially for the European market.
We now also find watches with an integrated strap for both women and men in the collection of many other watch brands. For example at Festina Swiss Made, Candino Ladies and the Certina DS-7 line. The Timex Q – a remake of a classic model – is also an example of a watch with an integrated strap.
Watch colors spring 2024
The eighties are back in fashion and we notice this in the watch trend colors of this season. In many brands we see pastel shades such as light blue and pink dials and shiny metallic dials that are made up of multiple pastel colors in a color gradient. Very summery and very Miami Vice!
Retro eighties digital watches
The leading brand in the field of vintage look digital watches is and remains the brand that developed and made this watch type great: Casio. While Casio remains traditional with the reissue of the Casiotron, other brands are taking a different tack.
Ice-Watch digital retro watches are available in many colors and have a comfortable and trendy silicone strap. Timex, on the other hand, has entered into a partnership with the Metropolitan Museum of Art (The Met) in New York. These digital retro models depict works of art that can be seen in the museum, such as Hokusai’s world-famous wave print.
Ongoing trend: vintage-inspired and heritage watches
This season we see a lot of retro digital watches. These watches are part of the larger vintage inspired trend that has been emerging for a few years. In the beginning mainly with the major luxury brands. They mainly released heritage reissues and reinterpretations of watches from their own archive. Today the trend has shifted to more trendy brands that have not been around for very long, such as Michael Kors. They have revived their successful model from the noughties – Slim Runway.
The Japanese watch brands, like the aforementioned Casio, also hark back to their own rich past. For example, Lorus and Seiko also regularly release retro-inspired watches or reissues of classics.
Even more nostalgia: comic, game and cartoon characters
Cartoons and comic books are no longer just for children. Adults also still enjoy the adventures of superheroes such as Batman, retro games such as Space Invaders or the cartoons of Charles M. Schulz. The watches with cartoon and cartoon characters are therefore noticeably mature watches. Moreover, they are usually collaborations or limited editions that are adorned by these nostalgic heroes and heroines. So keep an eye on our page with special and limited editions for the latest models.
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