Young people don’t know any better, but older generations still wonder: what is a TikTok? This video app is a sensation and should no longer be ignored.
Why you shouldn’t ignore TikTok
TikTok is a hit. Whether you use the app on a daily basis or have never heard of it, you have probably come into contact with it in some way. The videos made with the app are massively shared on other social media.
The app is not completely new. You may have heard of Musical.ly, the app that mainly allows children and young people to make videos with a focus on music. Musical.ly was acquired last year by the Chinese company Bytedance, which also owns TikTok. These apps have been merged and now TikTok is more popular than ever. This is why you shouldn’t ignore TikTok if you have so far.
1. TikTok is entertaining from the first second
The nice thing about TikTok is that the app is fun right away. You do not have to register yourself or find out how the app works. When starting up for the first time, you will immediately be welcomed by popular videos from Dutch makers. Of course you can also choose to only follow people you like, but you don’t have to. TikTok is great to use as a spectator.
2. The app is original because of the great role for music
Initially, Musical.ly and TikTok were used purely for lip sync. These lip syncs did become more and more creative, for example with unique camera angles and edits. The app has since grown into much more than that. The comic videos take over the app, but music continues to play a major role. That makes the app different from other video apps.
3. TikTok replaces Vine as a new place for creativity
The Vine app was a breeding ground for creativity. In just six seconds, people could share the most hilarious or impressive things. Just look up compilations of Vine videos on YouTube and you’ll have hours of fun.
Twitter unfortunately discontinued Vine, but TikTok has now taken over that same role. In short videos, the users do extremely creative things, which are often hilarious. Scroll through the app for a while to see what we mean.
4. The memes!
If you want to keep up to date with current memes, TikTok is the place to be. One successful meme after another is rolling out of this app. Take the the video with Adele and the gummy bears and the many, many versions that have emerged thereafter. The endearing four generations that make your heart melt and of course ‘this is my voice’ that also in the Netherlands is being done.
5. Making videos is a lot of fun
The app has an accessible way to make videos. You get different options like filters, masks and stickers to make it fun and can choose from a huge database of music.
6. Videos are easy to share
Did you make something nice, or do you see something nice in the app? Then the videos are super easy to share. While that is common for apps nowadays, TikTok makes it very easy for you. Press the share button and the videos can be sent to YouTube, Snapchat, Instagram and Instagram Stories, of course with a TikTok logo in the picture. You can also just copy a link. That makes TikTok much more fun and social than Snapchat, for example.
Don’t you think music is so necessary? Then Instagram Stories is the place to share short videos. We explain everything in our Instagram Stories guide.