Toyota on three
Which car brand is the most valuable? Opinions are clearly divided on this. According to Brand Finance, it’s Tesla. It therefore shares Kantar’s estimate last year, but not Interbrand’s.
Is Tesla or Toyota the most valuable car brand in the world? Well, according to Kantar it was already Tesla a year ago and now Brand Finance also puts the American brand at the top of the list. Brand Finance, which has been ranking car brands for years, states that Tesla is worth $ 66.2 billion, or €60.6 billion.
Last year, Brand Finance topped Toyota, but it now swaps places with Tesla and is in third place with an estimated value of $52.5 billion. Mercedes-Benz is in between, with $58.8 billion. Tesla experienced a value growth of no less than 44 percent in the past year, according to Brand Finance, while that of Mercedes-Benz fell by 3 percent and that of Toyota even by 18 percent. The top ten is completed by successively BMW, Porsche, Volkswagen, Honda, Ford, Hyundai and Audi.
“This growth in brand equity is a positive sign for Tesla as it indicates that consumers recognize and appreciate the brand more, potentially leading to increased sales and revenue in the future,” said Brand Finance’s value research lead. automotive industry is highly competitive, so for Tesla to achieve this level of growth in brand value is a remarkable achievement and a testament to the value of the Tesla brand. Tesla must now work to protect this advancement to build long-term brand power.”
Tesla or Toyota?
As mentioned, opinions seem divided about which brand is the most valuable. In November we last covered such a study, then from Interbrand, which put Toyota at the top. Interbrand estimated the value of Tesla at the time at €47.7 billion, considerably lower than Brand Finance’s more recent estimate. Toyota was the most valuable car brand with a value of €72.84 billion and (they agree again) Mercedes-Benz was good for second place.
– Thanks for information from Autoweek.nl