Porsche also continues to do well, Cayenne remains a top seller

Kia, Volvo, BMW and even Rolls-Royce, among others, had a record year in 2023. Porsche is not breaking a sales record, but did see its deliveries increase last year. It delivered a generous 320,221 cars in 2023, three percent more than a year earlier.

Porsche was doing well, especially in Europe. It delivered 70,229 brand new cars on our continent, 12 percent more than in 2022 and good for a 22 percent share of Porsche deliveries. Porsche also registered more cars in North America (+9 percent). With 86,059 deliveries, this was the largest market. Things looked less rosy in China. Porsche delivered just under 80,000 cars, 15 percent fewer cars than in 2022.

The Taycan is also getting a facelift this year.

Not the Macan, but big brother Cayenne was the most popular Porsche in 2023. This concerns 87,553 copies. A lot, but it was 8 percent less than in 2022. The Macan is breathing down the Cayenne’s neck. Porsche delivered 87,355 of these. So slightly less. The outgoing generation of the Panamera accounted for 23,020 deliveries. The 718 family – consisting of the 718 Boxster and 718 Cayman – produced 20,518 units. Thirteen percent more than in 2022. Porsche delivered more than 50,000 copies of the iconic 911 last year, a large 24 percent more than a year earlier. The electric Taycan recorded more than 40,000 deliveries in 2023, a growth of a significant 17 percent.

It remains to be seen whether 2024 will be another banner year. The Macan with combustion engines is making way for a fully electric Macan, the Taycan and the 911 are undergoing a facelift, while the new Panamera is making its appearance. It often takes a while before deliveries of new or updated models actually start. After all, Porsche says it expects the situation in the Chinese market to remain ‘challenging’.