Germans the most popular
Models from Asian and in particular Japanese car manufacturers are on average for the shortest time for sale on Marktplaats. This and more is evident from the trading site’s review of the past year.
The Lynk & Co 01 had a more than excellent year in the Netherlands in 2023 and the Chinese plug-in hybrid SUV is also popular on the second-hand market. Quite a bit, in fact. The Lynk & Co 01 was the used car on Marktplaats that found a new owner the fastest. A Lynk & Co 01 was on the sales site for an average of 31 days in 2023.
Perhaps even more interesting is the fact that the car brands that found a new owner the fastest on average after Lynk & Co are Japanese brands. After Lynk & Co, Daihatsu – which has not been active in the Netherlands since 2013 – was the car brand whose average used models spent the shortest time on Marktplaats waiting for a new owner. A used Daihatsu found an owner within 43 days on average, followed by Toyota (45 days), Suzuki (46 days) and Mitsubishi (47 days).
A used Volkswagen was for sale for an average of 49 days. Will the used car hunter en masse fall for the reputation of Japanese cars for being relatively reliable despite their age? That could be possible, although there is no evidence for this. The size of the supply of certain models probably also plays a role. For example, someone who is hunting for a used Golf has considerably more to choose from than the used buyer who has his sights set on a Daihatsu Sirion. According to Marktplaats, no fewer than 90,000 different Volkswagen Golfs would be for sale on the site in 2023.
German cars the most popular
It should come as no surprise that the Golf was also the most popular used car on Marktplaats. Automotive Mediaventions – the parent company of Gaspedal and Autotrack – also indicated that the Golf was the most searched for used car on its platforms. The Top 5 most popular cars on Marktplaats consist entirely of models from German brands. Also interesting: the demand for electric cars on the trading site increased by 68 percent in 2023, the supply by no less than 149 percent. The demand for hybrid cars also increased (+40%), as did their supply (+73%). The favorite color of the Dutch used car hunter who starts the hunt for a new second-hand car on Marktplaats? You guessed it. Indeed: silver/grey.
Top 5 most popular cars on Marktplaats – 2023
- Volkswagen golf (85.2 million ads viewed)
- BMW 3 Series (49.3 million ads viewed)
- Volkswagen polo (49 million ads viewed)
- Mercedes c-class (37.3 million advertisements viewed)
- BMW 5 Series (29.8 million ads viewed)
– Thanks for information from Autoweek.nl