In the United States, too, car manufacturers are increasingly choosing to abandon the traditional four-door sedan. Toyota has a different policy. In fact, the brand focuses on the conventional body style with excellent trunk.
Crossovers and SUVs are gaining popularity not only in Europe, but also in gigantic car markets such as China and the United States. Although pick-up trucks such as the Ford F-150, Ram 1500 and Chevrolet Silverado in the United States are still by far the best-selling cars in the country, in recent years the Toyota Camry and Honda Accord have moved away from the Toyota RAV4. and Honda CR-V the most popular ‘regular’ passenger cars in the country. To illustrate: in 2010, almost 39 percent of all new cars sold were traditional sedans. Last year, the share of sedans in new sales was about 22 percent. Ford decided in 2018 that it would cut the traditional sedans and hatchback almost completely from its model range to focus entirely on selling SUVs, pickups, commercial vehicles and the Mustang. Ford’s luxury brand Lincoln will also not have a single four-door sedan on the menu in a few months. Known for its wide range of models and body styles, General Motors has only offered the aging Chevrolets Sonic (sedan version Spark), Malibu and Impala in sedans since the departure of the Chevrolet Cruze and Buick Regal (our Insignia). . It seems that the sedan is over, but Toyota really thinks differently about that.
According to the US branch of Toyota, it fully embraces the popularity of crossovers, pick-ups and SUVs, but the brand also remains fully committed to sedans. This is partly due to the ever-shrinking sedan range in the United States, combined with the fact that Toyota still sees a high demand for sedans. “It’s striking how much demand remains for sedans,” Cynthia Tenouse, vice president of Toyota’s US marketing and communications division, said in a statement. “We expect there to be a potential sedan market of no less than 4 million cars in the United States this year. We would like to get as much of that market as possible.” Of the 2.1 million cars Toyota sold in the United States last year, nearly 770,000 were sedans. According to Tenhouse, the American sedan customer at Toyota left a sedan of the brand at dealers in 31 percent of the cases. With more choice in the sedan area, such as new versions, special editions and new four-wheel drive variants, Toyota hopes to be able to attract more trunk customers to the dealers.
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By the way, Toyota is not the only manufacturer that seems to stick to the sedan for the time being, although it is mainly the originally Asian brands that keep the conventional four-door alive. In the sedan area, Toyota has the Yaris (Mazda 2 Sedan), Corolla, Camry, Avalon, Mirai and Prius (liftback) on the menu in the United States. Hyundai sells the Accent, Elantra and Sonata and sister brand Kia has the Rio Sedan, Forte, K5, Stinger, Cadenza and K900 on the price lists. Also at Nissan there is still plenty to choose when it comes to sedans. For example, in the United States you can turn to the brand for the Versa, Sentra, Altima and Maxima. Honda also has an excellent sedan offering with the Civic Sedan, Insight, Accord and Clarity. Asian luxury brands such as Lexus and Genesis also have an extensive sedan range. Mitsubishi has only one sedan on offer in the United States: the Mirage G4 (Space Star Sedan). Brands such as BMW, Audi and Mercedes-Benz also still have an extensive sedan range The States.