Baojun KiWi EV Beauty Box is riding powder box

The fact that the Consumer Electronics Show is going on in Las Vegas doesn’t stop us from presenting you with a quirk that has no relevance at all for the European market. Introducing the Baojun KiWi EV Beauty Box, a tiny city car perhaps best described as a cacophony of apparent randomness.

First of all, the KiWi EV, because you may already know it. The Chinese brand Baojun renamed its square electric city car E300 (Plus) from 2020 into the Kiwi EV, but did not change the appearance. Model name KiWi of course sounds nice and cheerful and the K and W serve as a reference to the symbol for kilowatt. Fruit can therefore easily be combined with it, as it turns out. However, Baojun isn’t done with seemingly randomly combining themes in the hopes that something magical will roll out of it. It seems that Baojun’s mission has been accomplished.

Baojun KiWi EV

Baojun teams up with cosmetic brand Maybelline and transforms the KiWi EV into a Beauty Box. In addition, this year is the Chinese Year of the Tiger, a great reason for Baojun to also throw in a few tiger prints in the mix. The result is a KiWi EV with a red and gold exterior, complete with gold tiger stripes and extra lighting around its headlamps that wouldn’t look out of place on a slightly flawed vanity mirror. Between the viewers Baojun prints an image of the New York skyline and space has been found on the roof for 12 spots. Why not.

Baojun KiWi EV

But there’s more. Baojun crams an extensive mountain of Maybelline products into the back of the KiWi EV Beauty Box. Hence the name. We see a drawer, extra lighting, neon signs and even a fold-out dressing table complete with folding chair. The interior is overloaded with glitter, tiger prints and red-gold accents. As if that wasn’t enough, Baojun glues a tiger’s paw print to the belts and stars on the sky. Baojun will not market the KiWi EV in this form, but will be housed in the Wuling Brand Center in Guangzhou. Maybe it’s born with it, maybe it’s Baojun.