©BMW
You will soon have to subscribe to a paid subscription to sit your posterior warm in the middle of winter.
You will have to subscribe to a monthly subscription to roll your buttocks warm at the wheel of your BMW. The Bavarian manufacturer is in the process of rolling out in a number of countries, including the Francea paid subscription offer to be able to activate the use of heated seats on board its vehicles.
If the first month is offered as a free trial, the subscription to take advantage of the heated seats will cost you around twenty euros per month. You can also opt for a one-year activation for 180 euros, or 3 years for 280 euros, lifetime activation being billed at 400 euros.
Since 2020 BMW has gradually generalized microtransactions to unlock certain features on board its vehicles. Because in addition to the heated seats available on subscription, the German manufacturer also offers to spend every month at the checkout to benefit from the heating of the steering wheel. The same goes for its anti-dazzle light system which automatically switches to headlights or dipped beam when you are following or crossing another vehicle.
If BMW has found here a new way to charge for the use of equipment yet installed as standard in its vehicles, the firm is not a pioneer in this area. Before her, Tesla was perfectly illustrated by initiating the movement, before being quickly joined by other manufacturers. Elon Musk’s firm, which is asking for some 10,000 dollars in the United States to unlock its autonomous driving system, had the brilliant idea of offering this option in the form of a monthly subscription billed at 199 dollars.
The Verge