The best local SEO trends of 2023

In the past, local businesses have often gotten away without learning the latest trends in local SEO. Today, every business is going online. Customers expect to find their local businesses in search results. If you’re not there, you’re missing out. So how do you beat the competition? In 2023, local search will be more focused than ever on the experience of your customers. That means voice search, mobile site optimization and always looking at how these things affect the customer experience. In addition, there are even more local SEO trends that you should definitely use in 2023!

Google My Business
Google My Business (often abbreviated to GMB) has come up a bit lately and only now matters. Google places a lot more emphasis on search intent these days. They show results based not only on keywords, but also on what they know a user is searching for. When someone searches for the best broker, the search engine knows that the user is not looking for the best broker. Google uses its location-based information and shows the best brokers in that user’s area. This will appear in the results of Google My Business. How important is this for local entrepreneurs? Research from an SEO agency shows that 49% of local businesses will have over a thousand views on their Google My Business listing every month.

Video content
Many of the searches performed today are results with no clicks. Many of those searches for local businesses are answered with Google Maps or Google My Business. Others have to deal with YouTube videos appearing in the results. Forrester Research found that video content is 50 times more likely to land on the search results page. Consumers love video content. It makes products, services and companies more real to them in the virtual world. Your video content can build trust. A survey found that 84% of people mentioned a video as part of their recent purchase decision. Do you not have the knowledge or requirements for producing video content yourself? It is then smart to contact an online marketing agency that specializes in this.

User experience
This is a great way to get ahead with local SEO in 2023. In May 2020, Google announced that it would include user experience signals (UX) in its ranking. This means that factors like how fast your webpage loads, how easy it is for people to navigate your site to find the content they’re looking for, and how well this experience ranks on both mobile and desktop are all factors. that will have a major impact on a website’s position on search engine results pages. To make this easier for businesses, Google has a tool called Google Search Console. In it, on the left side of the page, there is a section called Core Web Vitals. They’ve included information about how well your website’s UX is rated by Google.

This article was created in collaboration with Roxtar