Different course than the competition
BMW does not shift its attention to the higher segments as competitor Mercedes-Benz does, for example. This is evident from the words of the brand’s CEO, Oliver Zipse.
In terms of numbers, car manufacturers must be active in the lower segments, but higher margins can be achieved higher in the market. Because of the latter, Mercedes-Benz is shifting its focus to the higher-positioned models and the A and B class have to leave the field after the current generation. It won’t run that fast at BMW. The 1-series, for example, is not expected to fear for its survival yet.
CEO Oliver Zipse is adamant: “We are not leaving the lower segments. Even if you see yourself as a premium manufacturer, it is wrong to withdraw from the lower segments. That will be your main market in the future,” he said. car news on. With that vision, Zipse is diametrically opposed to Ola Källenius, the CEO of Mercedes-Benz. Incidentally, Audi also puts a line through its most compact models, although the A1 is still a bit smaller than cars such as the BMW 1-series and Mercedes-Benz A-class. It is a broader trend in the car industry that the smallest models are increasingly not getting a successor. In the A-segment, for example, the supply has thinned out considerably in recent years. For example, the Citroën C1 and Peugeot 108 stopped and there is as yet no successor for the Renault Twingo in the barrel.
BMW unveiled a brand new X1 this year, which is also available as an electric iX1. Last year we were introduced to the new 2-series Active Tourer and 2-series Coupé and the 1-series awaits a facelift.
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– Thanks for information from Autoweek.nl