Experience of family and knowledge also important
Choosing another car is sometimes a complicated process. It turns out that own experiences and those of friends and family have a major influence on the choice. The brand that parents asked for also plays a role.
There are many different factors that lead you to buy a particular car. To gain insight into what motivates car buyers, questioned Market Effect in October 600 respondents who bought a car in the past six months. Separately, a poll was conducted in September and October among 1,812 visitors to AutoWeek.nl.
It turns out that the experience that someone has with a car brand plays the largest role in the choice. No less than 47 percent of the respondents indicate that they take this into account when looking for another car. Seeing a certain model driving on the road is then the biggest source of inspiration when choosing a brand (38 percent take this into account). Next come experiences from family and friends (30 percent). No fewer than 41 percent of car buyers remain loyal to a car brand. Other interesting findings are that 32 percent say that the children influence the choice and 26 percent take into account which brand the parents used to drive.
The main reasons not to go for a car brand are slightly different. Most people indicate that some brands are simply out of budget (25 percent). Next comes that the brand does not have a model that is attractive enough (20 percent) and only in third place is the personal experience with that brand as a reason not to look at it (10 percent).
Getting information
To make the right choice, most car buyers look for the consumption of cars and what is known about the reliability of the make and model. Furthermore, many people are looking for the possibility of driving a hybrid and how comfortable a car is. The main source of information for all this is still the dealer. 47 percent of car buyers are informed by this, although the information you get there is not entirely objective.
An interesting and more independent alternative source of information is a car website such as AutoWeek.nl. At 38 percent, car websites are the second most important source of information for car buyers. Of all the websites that are purely about cars (not including sales sites such as AutoTrack and more general sites such as ANWB.nl), AutoWeek emerges in this study as the main source of information for car buyers. 47 percent of car buyers say they come to our site to read up. That is almost twice as much as the next one special interestscar website (24 percent).
– Thanks for information from Autoweek.nl