New look, trusted service
Regular customers In Rotterdam and Breda you have probably already noticed: suddenly there was a new logo on the facade of the Techzle store. And as of today – October 2, 2024 – the look of our website has also changed with a new logo and new colors.
A piece of history of Holland Watch Group
What started in 1994 as Squiggly – a platform for the sale of Vintage Swatch watches – has now grown into Holland Watch Group; Ten watch web shops in Europe of which Techzle is one. In addition to the European sites, HWG also has one worldwide website: Mastersintime.com. And HWG also has two Techzle stores in Rotterdam and Breda and a Horloge.be store in Antwerp.
More unity on all sites
The company has grown strongly in the past 10 years. Not only in the number of websites, but also in the range and quality of watches and watch strap brands. The old style therefore no longer matched where we are now as a company.
Because the company has grown little by little and a site has been added, all Holland Watch Group sites had their own logo and color. For example, Techzle was of course orange, Horloge.be was red and Watch.co.uk was blue. Very nice, but also very inefficient, because this also meant own wrapping paper, own printing, etc. We were clearly ready for an update!
The new style of Techzle
Our new logo consists of a figurative mark and a word mark. The logo is now the same for all sites and stores.
The new logo is the visual translation of the word watch, and at the same time symbolizes our knowledge and passion for the technology behind this beautiful product.
The new font is a lot more mature than the old letter. It is clear, classic, but also idiosyncratic. Just like Techzle!
And finally, our corporate identity colors have also been adjusted. No more bright orange or bright red. The new colors are calmer and more neutral. This makes them more widely applicable and better suited to the company we are today.
Ready for the next 30 years!
Our look and appearance may have changed, but you can continue to expect the familiar service and offering from us; More than 80 watch brands, the largest range of branded watch straps in the Benelux, our own watchmakers. Watches are our passion and with this new style we are ready for the next 30 years!