As a luxury brand of the Volkswagen Group, Audi is already the front runner in various areas within the group, but that is becoming even more concrete. Audi takes charge of all Research & Development within the group.
Audi has long been the showpiece of the Volkswagen Group in various areas. New technology regularly comes first in Audi’s. The Ingolstadt brand, for example, also took the lead in the group’s EV offensive with the e-tron. That image is reinforced by the decision to make Audi primarily responsible for the R&D of all brands. According to an official statement from the VW Group, Audi becomes ‘ultimately responsible for global R&D for the entire Group’.
That does not mean that Audi will develop everything from the ground up for the other brands, but that the different brands will operate under the leadership of Audi. Audi CEO Bram Schot naturally thinks it is a good thing: “With the new division of tasks, we can manage future challenges in a more flexible and focused way. The new structure will further strengthen the position of Audi within the Volkswagen Group and maximize our brand philosophy” Advance through Technology ” . “
Herbert Diess, Chairman of the Board of Directors of the Volkswagen Group, also explains the new task for Audi: “Due to the many changes in the automotive industry, we are joining forces within the Volkswagen Group and strengthening our competitive position for the future. . In line with that development, the Audi brand takes on the technical leadership of the Research & Development for all brands of the Volkswagen Group. ”