‘Chinese brands in Europe larger than five Japanese brands’

The Chinese are rapidly bombarding the European car market with new models and occasionally even with completely new brands. Sometimes with well-known names, such as MG, but sometimes also with particularly Chinese-sounding models, such as BYD with the Han and the Tang. Whether it will all be a success remains to be seen. In any case, MG is very successful and, according to Jato, last year it even accounted for no less than 75 percent of all cars labeled as Chinese that were sold in Europe. In total there were 152,400, good for a market share of 1.35 percent. A year earlier there were still 66,100 and then the market share remained at 0.56 percent.

With the relatively large growth in market share, the Chinese brands combined outnumbered Mazda (1.23 percent share), Suzuki (1.17 percent), Jaguar Land Rover (0.98 percent), Honda (0.59 percent), Mitsubishi (0.50 percent) and Subaru (0.14 percent). An important side note is that MG alone already determined three-quarters of that, so the other Chinese brands are still quite small. On the other hand, Jato includes the Geely Group separately in its sales figures. The parent company of brands such as Volvo, Polestar and Lynk & Co is of course also Chinese and Lynk & Co in particular is also quite a Chinese brand. Geely accounted for a 2.71 percent market share in Europe last year, so together with the other Chinese brands you would end up with a 4.06 percent market share. In that case, the Chinese were already close behind Ford (4.85 percent) in Europe last year.