Good news for those for whom the most exclusive Limited Editions are still too much of a mass product. Ducati introduces Ducati Unica, a unique program for those who want to build the one-of-a-kind Ducati of their dreams.
With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatists worldwide and guides them to realize their dream of working directly with designers and technicians to develop a motorcycle that is unique in the world.
Ducatists who will use the program are personally invited to the Ducati Centro Stilo, where they can express their wishes to the designers and follow the process of their own bike during periodic visits. And with that, says Ducati, you can see for yourself the level of dedication and attention to detail that Ducati puts into each custom project.
With the support of the design studio’s professionals, the project will be colored, capturing every detail, from choice of materials to special colors and Ducati Performance accessories. All in accordance with the design criteria that make a Ducati a Ducati.
Each stage of development will be documented by Ducati, involving the Lucky Bastards who can afford it from the first sketch to the delivery ceremony.
“Design is a distinctive element of our creations. We wanted to give Ducatisti the opportunity to identify themselves even more with their own bike, making it a direct expression of everyone’s individual style.”
“That’s why we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy, of which Ducati is a representative in the world. An exciting and unforgettable experience of customization that can be experienced directly in our Centro Stile. The moment when Ducatisti finally seeing their bike is very exciting for us at the Centro Stile and a source of great pride.”
Each Ducati Unica is accompanied on delivery by a certificate of uniqueness, which confirms its originality and ensures its non-replicability.
The level of uniqueness and obsessive attention to detail of every Ducati Unica project means that the company can only accept an extremely limited number of requests per year, and only requests that align with the brand’s values.
Ducati dealers are an integral part of the project. By contacting them, you can obtain the information necessary to request access to the program, which is expanding worldwide and applies to the Ducati and Scrambler Ducati models.
– Thanks for information from Motorfreaks.