‘Best Dealer in the Country’ is something that every brand dealer can be extremely proud of, but that is small beer compared to what they have achieved at Ducati Zaltbommel. During the global Ducati dealer meeting 2022 in Sardinia, Ducati Zaltbommel was named ‘Best Dealer Western Europe’. And not only that, it also won the ‘Best Dealer Online 2022, Global’ cup.
It will come as no surprise to anyone that Western Europe is an extremely important market for Ducati, but within this highly competitive market with an intricate network of many dealer organizations ranging from Greece to Norway as a relatively small dealer in a relatively small market such as the Netherlands as ‘Best Dealer Western Europe’ to be crowned is impressive to say the least.
Of all Western European Ducati dealers, Ducati Zaltbommel recorded the best figures in terms of growth in turnover, sales, customer satisfaction and market share. Something that they in Zaltbommel are not only quite happy with, but also see it as confirmation that the efforts to set up a service-oriented, passion-driven dealer organization from A to Z (altbommel) have paid off.
The biggest surprise for the team was the award of the ‘Best Dealer Online 2022’ Award, presented to the team by CEO Claudio Domenicali and seen as the ultimate token of appreciation for the online efforts. Ducati has more than 800 dealers worldwide, all of whom are active online to a greater or lesser extent, so to win that Award as a Dutch dealer is very special.
“What Ronald and his crew have set up in the Netherlands is very special, not only do they represent a passionate dealership with a strong sales organization and good customer contact, they have lifted the physical store to a higher level with a very active online platform. Both via the website and in an original and active way via the social media channels. By approaching both the physical store and the digital environment with the same conviction and creativity, Ducati Zaltbommel has optimized its customer contact in a unique way. They play a pioneering role in this, globally, and that is something we like to reward from Bologna in this way.”
“We have been investing heavily in the online part for a while, it is a very important aspect within the motorcycle community at this time. We notice that a large part of the customer contact and ultimately also the sale takes place via the digital domain. However, I was also taken aback when just before the start of the award ceremony, I was whispered to prepare a small word of thanks. Although I didn’t know at the time that it would be the online award. It was really a surprise. Super nice of course. Both the recognition from Ducati and from our colleague dealers. We have known for a while that online is a serious part of our business operations. The fact that we as a team are now being rewarded for this, in addition to Best Dealer West Europe, is of course the icing on the cake.”
– Thanks for information from Motorfreaks.