The Dyson Airstrait hair straightener is a new way to style multiple hair types from wet to dry hair, without hot plates or heat damage. The powerful, focused airflow dries and straightens wet hair at the same time.
Many know Dyson from the vacuum cleaners and soon you will read the review of the Dyson V15 Detect Absolute. They also come with the Dyson Zone headphones and there has been a Dyson Demo Store in Amsterdam since last year. Today James Dyson unveils the new Dyson Airstrait straightener that takes you from wet to dry hair to style using only air, no hot plates and no heat damage [1]. You simplify your routine to quickly get a natural and stylish haircut with a smooth, shiny finish. This Airstrait straightener will be sold alongside the current Dyson Corrale straightener.
Dyson Airstrait straightener design
The hair straightener is designed for a variety of hair types, allowing consumers to create a naturally styled hairstyle while retaining the strong [2] and healthy look and feel of their hair. The strand of hair is held between two plates and is pressed down and into the hair with a precise, angled, high-pressure stream of air, drying and styling the hair at the same time, with one machine. “It delivers ease of use as the high speed air blades dry and style the hair, saving time, maintaining hair strength and creating an everyday but natural style,” said James Dyson, Founder and Chief Engineer.
Precision airflow
There are two 1.5 mm gaps along the plates of the machine. The airflow is accelerated through these openings, creating two high-velocity downward air blades. Projected at a 45-degree angle, they converge to form a single, focused stream of air, creating the downward force to control hair styling as it dries. This targeted airflow helps to align the hair strands for a smooth and shiny finish.
Science behind styling
Dyson has been researching the science of hair for over a decade and is investing over half a billion euros to expand and accelerate research and technology development in the beauty category. Dyson engineers have studied everything from hair structure to airflow dynamics to understand thermal, mechanical and chemical damage – and its effects on hair health.
You can change your hairstyle with heat or moisture. You break the hydrogen bonds in each hair strand, after which you transform them into the desired new shape through styling. Styling with a powerful airflow on wet hair results in less need for extreme heat, creates less frizz [3] and protects the natural shine [4].
When hair is wet, water naturally weakens these bonds. In this state, the bonds are more elastic and can form as the hair dries, without using extreme temperatures. By using the optimal level of heat and controlled airflow, we found a way to style hair with less damage. Air styling creates straight styles while maintaining volume. Once the hair is dry and styled, the bonds reset in several ways, keeping the new style in place.
Dyson Hyperdymium engine
The Dyson Airstrait straightener is powered by the Hyperdymium motor, specially designed to be at the heart of Dyson’s hair care technologies. It is small, light and powerful enough to generate the airflow needed to simultaneously dry and straighten hair, starting with wet hair. The 13-blade impeller spins at up to 106,000 rpm, pushing more than 11.9 liters of air per second through the machine. This generates up to 3.5 kPa of air pressure, enough to straighten the hair as it dries. At 27mm in diameter, the motor is small enough to fit in the handle – without sacrificing power.
Intelligent heat control
Like the rest of the Dyson hair styling tools, the Dyson Airstrait straightener features intelligent heat control. Glass bead thermistors measure the temperature of the airflow 16 times per second to prevent heat damage and protect the hair’s natural shine. This data is sent to the microprocessor that controls the heating element so that the airflow does not exceed the required temperature.
Two styling modes. Temperature regulation.
The Dyson Airstrait straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to maintain the style. The ‘Wet’ and ‘Dry’ modes are pre-set with the specific combination of heat and airflow for best results. In ‘Wet’ mode, choose from three heat settings of 80°C, 110°C and 140°C. In the ‘Dry’ mode, choose between 120°C or 140C° or the ‘boost’ mode. There are two airflow speeds, low and high, as well as a cool air blast and a crown drying setting.
Price and availability
The Dyson Airstrait hair straightener launches May 11 in the US, Canada and Mexico. The new hair straightener will be available in the Benelux in 2024 and only the suggested retail price in dollars is still known, namely $ 499. As soon as we know more about a euro price, you will of course read it on pcactive.nl
[1] When using wet-to-dry mode vs. unstyled, untreated hair
[2] When using wet-to-dry mode
[3] vs unstyled hair
[4] When using wet-to-dry mode
