Ford is seizing the SEMA show to present some upgrades for its more adventurous models. With this, the brand wants to show what personalization is possible with Ford Performance parts. It grabs the Bronco, F-150 and Ranger by the scratches for that.
The SEMA show, an annual tuning and customization festival in Las Vegas, will take place virtually this year. That does not detract from the fact that American car manufacturers do their utmost to show what they have in the field of personalization. Ford is taking the Bronco, the Ranger and the F-150 to the show. First of all, there is the MAD Bronco Sport Badlands, which appears to be built for vacations off the beaten track. On the roof is a roof rack with a large LED strip at the front for extra lighting. Furthermore, the Bronco is on off-road tires and a kind of rugged small caravan is mounted behind it. Indiana Jones would be fine with it.
Ford clearly wants to put the Bronco in the spotlight, because the brand is also coming to the fair with the Bronco Badlands Sasquatch 2-Door Concept. With this Ford especially wants to show how easy the Bronco is to convert from a more everyday car to a really rugged off-roader. This can be done, for example, with removable mudguards and removable doors. In addition to the Bronco, Ford also shows more adventurous variants of the F-150 and the Ranger Tremor. Both pick-ups have a large luggage rack in the trunk on which, for example, a canoe and a mountain bike can be brought. These upgrades do not find their way to the Netherlands, but dreaming of a more adventurous life is always allowed.