Ford introduced the Mustang Mach-E to the Chinese public at Auto China, but there is more news. For example, a striking sculpture will shine on the Ford stand with which Ford looks ahead to future automotive design.
Ford has displayed a sculpture on the Auto China show floor that it says looks ahead to a new design language, which the brand describes as Progressive Energy in Strength. The whole thing is somewhat reminiscent of the design of the Mustang. We see a front wheel that is set far forward, a long hood and a relatively steeply sloping roofline. A very striking design element is visible further to the rear. The sculpture appears to have fins, which are somewhat reminiscent of the style elements that various American cars had in the late 1950s. The front is unfortunately not clearly visible, although we do catch a glimpse of an apparently octagonal grille.
According to Ford, the new design language is geared to Chinese taste, which of course does not mean that we will not see the new corporate identity in Europe in the long term. The American manufacturer also reports that it will open a new design center in China, the Ford China Design Center, in October. Models intended for the Chinese market will soon be drawn here, although the center also has something to crumble internationally.