Inspired by bold ideas, designed for even bolder personalities: Swatch introduces its brand new BIG BOLD line, which includes nine different watch models. With a big urban streetwear boost, each BIG BOLD model is a real eye-catcher with a large, eye-catching watch case. The Swiss watchmaker’s new product line challenges anyone who isn’t afraid to step up and takes pride in being different. BIG BOLD is an attitude, a mindset, a way of ‘being’ in this world. A kind of nonchalance, which is confident and completely surprising. BIG BOLD flirts with those who like to stand out.
These new models have a large watch case with a diameter of 47 mm, covered with slightly convex glass. Contrasting 3D prints on the dial and strap emphasize the watches’ great personalities, while subtle colored backgrounds enhance the striking modern design. Superluminova hands indicate the right direction for your next move.
Go big, go striking!
.