After announcing an investigation into a possible collaboration three months ago, Honda and Sony have now started a joint new company in a joint venture agreement. Sony Honda Mobility Inc. will focus on the development and sale of EV electric mobility with high added value.
The new partnership between Honda Motor Co., Ltd. and Sony Group Corporation is the result of the discussion of a strategic mobility alliance between the parties, as announced in the joint press release dated March 4 this year.
The new company will bring together Honda’s advanced environmental and safety technologies, mobility development capabilities, bodybuilding technology and after-sales service management experience with Sony’s expertise in the development and application of imaging, sensing, telecommunications, network and entertainment technologies. O
With the joined forces, Honda and Sony hope to realize a new generation of mobility and mobility services that are closely aligned with users and the environment, and will continue to evolve in the future.
Sony and Honda plan to establish the new company in 2022 and start selling electric vehicles and mobility services in 2025. The establishment of the new company and the start of operations are subject to relevant regulatory approvals.
“Based on our vision to ‘make the mobility space emotional’, Sony’s mobility initiatives are centered around the three areas of safety, entertainment and adaptability. As we continue our lessons in these areas, we are pleased to have met a partner, Honda, with extensive global achievements and knowledge, and to sign the joint venture agreement between the two companies. Going forward, we aim to contribute to the evolution of mobility by combining Honda’s advanced environmental and safety technologies, mobility development capabilities, body fabrication technology and after-sales service management experience with our expertise in imaging, sensing, telecommunications, network and entertainment technologies .”
“Honda continues to take on new challenges in environmental, security and other advanced areas to be a driver for social change through mobility, and to become the force supporting people around the world trying to do things. do on their own initiative.” We are very pleased to have signed a joint venture agreement with Sony, which has strengths in advanced digital technology, and share our desire to take on new challenges. Since its announcement in March, many people have expressed their expectations about this joint venture. In the new company, we will strive to create new value through the merger caused by the combination of our different industries, so look forward to future developments.”
“We are delighted to sign this joint venture agreement, which is the starting point from which we take on the great challenge of revolutionizing mobility and creating new value. We intend to take full advantage of the technology assets the two companies possess in various areas, such as Sony’s sensing technology and Honda’s native mobility development capabilities, to deliver mobility and services that inspire and excite our customers. By bringing together the expertise of both companies, we want to lead the way in a new era.”
“I am very pleased to have reached this day, which is an important milestone in realizing the initiatives we have worked on so far to contribute to the evolution of mobility. By combining the many strengths of Sony and Honda, we aim to accelerate the development and lead the evolution of mobility by realizing mobility as an emotional space rooted in safety and security, and the related services.”
– Thanks for information from Motorfreaks.