Honda Motor Co., Ltd. today announced the creation of Striemo Inc., the second business venture to emerge from IGNITION, Honda’s New Business Creation program. First mobility product from Striemo Inc.: the Striemo.
IGNITION is Honda’s new business creation program that shapes the original technologies, ideas and designs of Honda employees to help solve societal problems and create new value for customers and society. The program started in 2017.
In 2020, an option to start a new venture was added to the program to achieve the earliest possible real-world implementation of ideas. In 2021, Ahirase, Inc. founded as the first business venture to emerge from IGNITION. Stremo Inc. is now the second venture.
The first mobility product that Striemo Inc. has developed the Striemo, an electronic three-wheel scooter. Honda describes the Striemo as a single, three-wheel electric micro-mobility product, equipped with an original balance aid mechanism that should keep the scooter stable throughout the speed range and thus reduce the risk of a fall.
This unique structure is the result of a precise design where the center of gravity is calculated on the basis of a tenth of a millimeter and an original balance aid mechanism developed for Striemo.
“One of the fun factors of mobility is discoveries and first encounters. I developed Striemo out of my desire to bring so much joy to a greater number of people and my challenging spirit to create a mode of transportation that allows everyone to get out more spontaneously, as easily as putting on shoes.
Striemo is a new mobility product developed using ‘human studies’ know-how gained through my experience in motorcycle development at Honda. My goal is to make Striemo one of the most used mobility products in people’s daily lives around the world and to create a better world where people enjoy the freedom of mobility.”
“Honda has many employees with a challenging spirit. Mr. Mori is one of them who has a strong passion to help people and contribute to society as quickly as possible. Through our IGNITION program, Honda will support Mr. Mori in realizing his passion through a new challenge: starting his own business. Honda will continue to accelerate our open innovation initiatives and provide a breath of fresh air for our business development.”
Striemo is expected to go on sale in Japan before the end of this year and in Europe in 2023.
– Thanks for information from Motorfreaks.