Instagram introduces Live Rooms, a feature to livestream to your followers with three friends. The feature will roll out to all users in the coming weeks and is Instagram’s answer to Clubhouse.
Instagram introduces Live Rooms
Thanks to Live Rooms, you can start a live stream on Instagram with up to three others. This is public and your followers (and those of the other participants) can watch your stream live. Viewers can also join the broadcast, but only with your (or another administrator) permission.
This is how you start a Live Room on Instagram:
- Download the latest version of Instagram on the App Store;
- Swipe right from the home screen to get to the camera;
- Choose the Live option from the menu at the bottom and give the live stream a title;
- Invite up to three guests.
Reply to Clubhouse
Instagram hopes that users will use Live Rooms for all kinds of creative applications such as talk shows, interviews, conversations and music. The idea is that followers can join the live stream. That way, celebrities can, for example, start a conversation with some fans.
Live Rooms is Instagram’s answer to Clubhouse. This social media app has been on the rise in recent weeks and allows people to talk to each other via audio. Clubhouse, however, is all about audio, while Live Rooms also have images.
Instagram tries to make its Clubhouse alternative attractive to creators by helping them make money. For example, viewers of live streams can purchase badges to support creators.
Tech world is looking at Clubhouse
Clubhouse has been around since 2020, but has been on the rise, especially in recent weeks. The success of the new audio app has not gone unnoticed, as Instagram parent company Facebook is reportedly working on its own version of Clubhouse. Twitter is also trying something similar with Spaces.
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