As more and more stores disappear from the streets and move on online, charities also need to find new ways to find donors. Geef.nl tries with its own app: “We make it difficult for ourselves, but it’s for a good cause.”
Geef.nl brings donation to the App Store
Buying clothes, ordering new iPhones, shopping; in 2017 you no longer have to leave home. Handy for you, but a dilemma for charities that depend on street recruiters.
Making a charity app is a completely different story than approaching someone on the street with a registration form. Nevertheless, the GeefGratis Foundation is trying with the Geef.nl iOS app. Jordan van Bergen of the foundation recognizes the obstacles of online donor recruiting.
“We personally don’t like push marketing where you get a donation for a good cause almost pushed down your throat. In that respect, it is much more difficult to get people to actually install the Geef app and have it donate, ”he explains.
Geef.nl therefore leaves it up to you as a user to download the app from the App Store on your own and then select a charity to which you want to transfer money. The app makes it as easy as possible for you to pay, whether you use iDeal, PayPal or a credit card. You can also filter for charities that have an ANBI (Algemeen Nut Beogende Instelling) status or CBF recognition.
Take action yourself
But it doesn’t stop there. A future version of the Geef app will allow people to take action themselves. By putting an action in the application, everyone can recruit donors themselves. “Think of someone who runs the Amsterdam marathon or the Dam tot Damloop, where you can show how much you have raised for a good cause with an action,” explains van Bergen. As a campaigner, the app gives you a handy overview of the money raised and they can be linked to a company or event.
Notifications keep you informed of the promotions, although this is deliberately limited and optional. “We don’t want to come across as too pushy. The giver is the determining factor and target group for our app. ”