Kobo has announced the Clara 2E. A waterproof e-reader with audiobook support and a good deal of green marketing.
The e-reader seems a bit developed. An e-ink screen, which e-readers are equipped with, with color appears to be a thing of the future. Today’s readers already have everything needed on board: a nice size and reading screen and plenty of options to get your e-books. Innovations have ensured that e-readers can take a splash and last a very long time with a charged battery.
It makes innovation difficult for Kobo, which wants to continue to serve the market with new e-reader models. So is this newly announced Kobo Clara 2E.
audiobooks
Last year, Kobo also introduced e-readers, with which Kobo tried to innovate with support for audiobooks: the Kobo Libra 2 and Kobo Sage. That sounds very smart, but Kobo blundered by only introducing support for its own (audio) book service and by omitting the audio connection. This makes you dependent on the battery life of Bluetooth headphones.
Easy improvements for the Kobo Clara 2E. Were it not that Kobo again misses the mark in the same way for audiobooks: only Kobo’s audiobook service and only listen with your bluetooth headphones.
Sustainable innovation
The Kobo Clara 2E is waterproof and equipped with a 6 inch HD touch screen, in addition you can use it in the evening because of the night light and the blue light reduction. In addition, 16GB of storage memory is available.
Excellent specifications, which you will also find on previous models. It is mainly the marketing department that promotes the product and brand in a green way. First of all, the brand that CO2 compensation is doing. However, it is questionable whether that has an effect. The device is also made of recycled plastic… This only happens in China, where environmental regulations are not particularly strict. Unfortunately, Kobo’s sustainable story is still a bit limited to green intentions.
The Kobo Clara 2E is now available for a suggested retail price of €149.
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