The video for the latest Moto Guzzi V100 Mandello campaign stars a true Moto Guzzi enthusiast: Ewan McGregor. “On the Next Journey” is a true cinematographic work, shot in California on 35 mm film, with photography reminiscent of the golden Hollywood period.
The video, shot in various locations in California under the direction of Duncan Winecoff, is a true declaration of love to Moto Guzzi, according to the Italians, thanks to a narration that reveals the profound nature of the bond between man and motorcycle. It is a production with a strong autobiographical slant, in which the journey is a metaphor for life.
The symbiotic relationship between man and motorcycle is so explored during the 60 second video thanks to McGregor’s voiceover. In addition to being a true connoisseur and motorcycle collector, the actor is also a true Moto Guzzi enthusiast, so much so that all the historic motorcycles appearing in the campaign come from his personal collection and have become an integral part of the stories in his own suggestion.
“When I got to drive the V100 on the Pacific Highway, it was a really exciting experience. This is a very unique bike – sporty yet comfortable, perfect for a long ride. It’s all Moto Guzzi at heart, and that is what’s great about it is that they managed to design a modern liquid-cooled motorcycle that still feels like a Guzzi,” explains McGregor.
The video, shot entirely on 35mm film, finds the perfect tone, evoking the golden years of Hollywood and enhancing the unique character of the V100 Mandello, thanks to photography that is always in balance between old cinema and contemporary art, and thanks to the using extremely evocative locations such as Eric Lloyd Wright’s Brutalist house in Malibu, the Pacific Coast Highway, the desert areas in Lancaster, the LA River and the Second Street Tunnel in downtown Los Angeles.
– Thanks for information from Motorfreaks.