‘Dealer network remains important’
More and more brands are opting for the so-called direct sales model. BMW Group confirms that BMW and Mini will also follow that path. With Mini from 2024, BMW will follow two years later.
From 2024, the BMW Group will roll out its direct salesmodel is gradually being rolled out in Europe. Mini will start with it on January 1 in Italy, Poland and Sweden. Other European countries will follow afterwards. BMW will opt for the so-called direct sales model from 2026.
What exactly does that mean? Minis and BMWs will soon only be sold new by BMW itself and no longer through a network resellers or other third parties. According to BMW Group, this results in standardized prices. However, this does not mean that Mini or BMW cars can only be ordered online at home. According to the BMW Group, dealers would remain important and you should soon be able to order new BMWs or Minis there too. Dealers receive a fixed commission per car sold and delivery costs are reimbursed. The first rumors about the above emerged in November last year.
– Thanks for information from Autoweek.nl