After the acquisition of 25.1% by KTM AG at the end of last year, MV Agusta has now revealed its plans for the future. The goal is to grow significantly in the coming years, but production will remain at the iconic location on Lake Varese, but the complex will be extensively renovated to allow for growth.
MV Agusta claims to have always created products that go far beyond the concept of simple motorcycles, evoking emotions, turning attention to detail and craftsmanship into a true form of art, hence the brand claim “Motorcycle Art”.
Aside from emotions and glamour, concrete aspects of MV Agusta’s present and future, starting with the production footprint and industrial strategic plan, are crucial points to consider.
Today, MV Agusta has a potential production capacity of 15,000 units per year, with each bike being made by hand. Claimed to be by the best engineers in the industry, who have a real obsession with detail and perfection, combining their love and passion for their craft with the use of the most advanced technology.
The recent acquisition of a stake in the company’s capital by KTM AG, part of PIERER Mobility AG, has brought renewed determination in setting ambitious commercial goals.
MV Agusta now aims to distribute its engines worldwide by the end of 2023 through a network of 180 selected dealers, with a strong presence in North America and Europe, but also in South America and Asia, with currently 100 dealers in those markets.
Each MV Agusta dealer represents the brand and serves its customers worldwide at the same premium and exclusive level, guaranteeing a customer-centric approach and an industry-leading level of service and professionalism.
According to the Italians, the exclusivity of MV Agusta stems not only from the quality and refinement of the product, but also from the entire experience that customers and fans will have when they come into contact with the brand. In fact, MV Agusta takes inspiration from the best companies in the world to adopt their approach to customer service and brand representation.
With over 78 years of history and a star on the track since the very beginning, MV Agusta is a true legend, also because it has always remained true to its roots, with production from the very beginning in the historic factory of Schiranna to Lake Varese. The site extends over 130,000 square meters, of which more than 20,000 are indoors.
To further improve the current location and the local community, an ambitious renovation plan is currently underway. When completed, this project will deliver a brand new headquarters with the latest and most innovative solutions in technology and sustainability, with a strong focus on the working environment.
All departments, from the production shop floor, to offices, to R&D labs, will be completely renovated to create state-of-the-art working environments while preserving the allure of MV Agusta’s storied history. Indeed, a museum will also be established to celebrate the legend of MV Agusta and transform the company’s new home base into a true motorcycling sanctuary for all MV Agusta fans and motorcycle enthusiasts.
In addition to Schiranna, MV Agusta has hidden another gem in the heart of Italy’s motor valley, in San Marino, a land that exudes passion for motor racing: CRC, the beating heart of MV Agusta’s dream design and engineering. Over 40 of the best engineers and designers in the industry are collaborating at CRC, using the most advanced technologies to develop stunning two-wheeled works of art that will be produced on the shores of Lake Varese.
“The future of MV Agusta has never been brighter and promises many exciting moments for us. The company is working on the development of new models which, depending on the situation in the respective markets, will see the light in the coming months and years.”
“At MV Agusta we create emotions and we can say that we are the most sought after and exclusive motorcycle brand in the world. With the support of Pierer Mobility AG, we can implement commercial structures and processes that allow us to reach more and more enthusiasts around the world and establish a unique relationship with them. We want to name all our customers.”
– Thanks for information from Motorfreaks.