In anticipation of the big news, which will be presented later this year, it continues to rain new colors at Kawasaki. Last in this row is the W800, which has also been given a new coat of paint for model year 2023.
“You journalists are always very disdainful about new colors, but do you have any idea how much costs are involved in developing new colors and how much impact a color has on the sales result?” A quote from an undisclosed importer during a conversation about model updates and colors.
Every time a new color is announced by a manufacturer, we have to think about that conversation. During that conversation, development costs of the order of several hundreds of thousands of euros were mentioned. That seems bizarrely high, but then it’s not just about the actual costs of developing and producing the paint, but also about research that has been done to see which color will appeal to the imagination the most.
With the W800, this has now resulted in the completely new color Metallic Slate Blue for model year 2023, a color that we have indeed not seen before at Team Green and which, if you ask us, does not look out of place on the W800, but that is our humble opinion. Of all models, the W800 is the most naturally Retro and that suits a modest color like this Metallic Slate Blue.
The 2023 W800 will be available from official Kawasaki dealers from mid-December, prices to be announced at a later stage.
– Thanks for information from Motorfreaks.