Daimler, the parent company of Mercedes-Benz, hopes that the new S-class will help the company out of the red again. The corona virus has hit the car manufacturer hard, but the first signs of recovery are now visible.
According to analysts, the new Mercedes-Benz S-class, which is being introduced today, should give Daimler a hefty profit. The top model provides the largest margin. At the same time, according to analysts, the new gadgets and luxury have a positive impact on the image of Mercedes-Benz. Opposite news agency Reuters They predict that a potential 95,000 units of the S-Class can be sold in 2021, yielding a result of more than € 2 billion for the company. The top limousine is being built in a new factory in Sindelfingen, where 1,500 people no longer have to fear for their jobs.
With a sales decline of 30 percent and a reported loss of € 1.68 billion in the second quarter of this year, things are currently not looking too bright at Daimler. Not only the corona virus, but also the development costs of the new electric models have significantly affected. Fortunately, the first change is visible, as CEO Ola Källenius reported according to Reuters in July that demand was slowly but surely recovering. Especially in China, the largest market for Mercedes-Benz, demand for premium cars is picking up again. The fact that the S-Class will soon be the newest car in the top segment can only further contribute to its success.