‘PSA pulls plug from Peugeot 108 and Citroën C1’

PSA will end production of the Peugeot 108 and Citroën C1, sources report Reuters. The A segment would no longer be profitable enough. Successors may still come when the merger with FCA is completed.

In preparation for the merger with FCA in the new company Stellantis, PSA has re-examined its current strategy. It therefore follows that the Peugeot 108 and Citroën C1 are no longer profitable enough. For the time being, according to a source, this means that PSA will leave the A segment in its entirety. Earlier this year, Peugeot boss Jean-Philippe Imparato indicated that the 108 would remain in the range. However, he already hinted that a possible replacement must be fully electric. PSA has already sold its share of the factory in the Czech Republic, where the production of the Toyota Aygo also takes place. It is not known how long the two small city squatters will remain in production. Techzle has asked PSA Netherlands for a response.

The merger with FCA may mean that in the future there will be a new A-segmenter with technology from, for example, the Fiat 500e, but nothing is officially known about this yet. Toyota will continue with the Aygo for the time being. This will also have to be (partly) electrically powered by the next generation. PSA has already ushered in the withdrawal from the A-segment by removing the Karl and Adam from the model range after the acquisition of Opel. All in all, it seems that the small fuel-powered city car is a dying breed. In the Netherlands, quite a few Peugeots 108 and Citroëns C1 were sold this year, respectively 4,445 and 2,925 copies. However, because the margin per car is small and it is becoming increasingly expensive to meet the emission requirements, it is no longer profitable for many car manufacturers to continue to produce them in their current form. The Kia Picanto and Hyundai i10 are still an exception to that development. The small Koreans have been radically renewed quite recently.

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